Over the last few weekends I’ve been experimenting with the idea of shooting jpeg in place of raw. This weekend I’m going 100% jpeg.
In my experience the jpegs I’m getting from my OMD and PEN Mini are excellent. The Olympus cameras render clean files with loads of dynamic range and they have that color only Olympus can make which I love.
Of course I remember when I had to shoot raw and the advantages I got from raw files but that was years ago. Today is a different story. Cameras have become intelligent and offer many tools to design the look you want and get the image right at the time of capture.
Built in looks such as Art Filters make shooting for the beginner easy and fun. Photos with a grainy black & white look or one that looks cross processed comes with the touch of a button. Additional options such as auto gradation, built in curves and shadow/highlight warnings gives advanced users more accurate creative control.
Probably the biggest advantage of shooting jpeg is the workflow. I can shoot and send the jpegs wirelessly to my smart phone or tablet which then, behind the scenes, backs up my files to cloud services like dropbox or Google drive and when uploading to G+ I can add more effects in the browser.
From here its easy to share with friends either through the web or with online printing services.
A workflow like the example above is one that frees the photographer from a traditional computer and purchasing expensive software (not to mention the hours learning) like Adobe Photoshop.
I guess what I’m trying to get at here is that I think the days of shooting raw could be coming to an end for me.
Sounds scary? To me, yeah a bit, but the potential benefits excite me.
What about my clients? I overcame my fears of shooting with a Micro 4/3rds camera professionally so I’m confident that I can do the same with moving to jpeg.
If you join me on Instagram and G+ you’ll be seeing regular updates of what I shoot as I shoot it since I’ll be using the workflow mentioned above.
Do you think jpeg is the way to go or am I nuts? What are you shooting and what workflow works for you?
Let me know and happy shooting!