The Paradox of Choice and Photography with Jeff Newton

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This week we're discussing The Paradox of Choice and Photography. A blend of art and science, photography tends to attract people who think deeply about their art which is good but sometimes we think too much.

I was watching one of my favorite TED talks this morning by Barry Schwartz, author of The Paradox of Choice, in which Barry argues that when we have too much choice it's difficult to choose anything.

Search Amazon for "digital camera" and you'll find 1,666,654 choices
Search Amazon for "mirrorless digital camera" and you'll find 13,375 choices
Search Amazon for "dslr camera" and you'll find 199,763 choices

It's no wonder photographers overthink things...

Watch Barry Schwartz: The Paradox of Choice Ted Talk


Quotes from Barry Schwartz's Ted Talk

 Funny at the time of Barry's Ted Talk but how much of this is true today?

Funny at the time of Barry's Ted Talk but how much of this is true today?

"With so many options to choose from, people find it very difficult to choose at all."

"Opportunity costs subtract from the satisfaction we get out of what we choose, even when what we choose is terrific. And the more options there are to consider, the more attractive features of these options are going to be reflected by us as opportunity costs."

"Adding options to people's lives can't help but increase the expectations people have about how good those options will be. And what that's going to produce is less satisfaction with results, even when they're good results."

"it is easy to imagine the attractive features of alternatives that you reject that make you less satisfied with the alternative that you've chosen. "

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