It’s not every day that you get to the opportunity to accompany a fellow photographer on a commercial shoot. When the opportunity arose to fly out to Austin, TX and assist Giulio Sciorio on an advertising campaign for precision rifle maker Tracking Point. We will be shooting a Hybrid Ad Campaign which will be incorporating stills, video, and 4k size animated gifs for the next 10 days. We will be keeping everyone up to date when we can and I will be documenting how Giulio goes by shooting a big ad campaign like this.
For the 1st day, we were working out of the small “Ju Ju Foto Factory” in downtown Austin. This was a nice little location which offered us a place to call home for a day. Giulio had a white seamless backdrop set-up and we used 2 Kino Flo Panels as backdrop lights and rim lights for each of the talents. Speaking of talents, we had 4 people in all but were shooting them in a variety of poses and different clothing changes. For the main light we used a Quantum Omicron-4 ring light placed off axis and even setup a bounce board for some fill. The lighting was very simple and easy, which is how Giulio likes to do it.
In the 1st day of being on location with Giulio it has definitely taught me a lot about how he works. Some of the most valuable things I picked up have been the ability to shoot fast, know the look you’re after ahead of time and how to accomplish it, and use a lot of inspiration as you’re shooting. Half of the time, Giulio had an inspiration folder opened on his iPad Mini and was holding it in one hand while working with the talents and shooting in the other.
Of course being on location in a new place has not been all work and no play. After todays shoot, Giulio and I decided to hit up Downtown Austin and take in a few of the sites and sample some of the local cuisine. We stopped by Doc’s Motor Works, which had pretty good local cuisine, a nice open air feel to it, and an interesting game where you swing a ring and try to get it on a hook in the wall. Trust me, both Giulio and I were probably playing this for over 10 minutes a piece with no success.
Please join us for the next couple of weeks as I continually keep you guys up to date with how this shoot is going. There is a lot of work ahead of us here in Austin, but I have no doubt it will be a lot of fun, a whole lot of knowledge, and a great insight into how a working professional commercial photographer works.