As I adjust to my awesome “small” camera system, I’m shooting more and more video. Storage becomes an issue as video files are large. So I use the AVCHD format that my Lumix GH3 offers because it has high quality while being very compressed and creating a relatively small file. The problem is that not all editing programs will accept the native AVCHD format. There are some, like Lightroom and iMovie that will, however to use the clips in anything else they would have to be exported as a different file type. This degrades the original video so is undesirable.
What to do? Get ClipWrap! It wraps your AVCHD file in code that editing software sees as a MOV file and does so with no loss of quality. Watch here to see how easy it is!