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ProShow Web Plugin for Adobe Lightroom 4

This is the second video in my “Lightroom for Hybrid Photography” series. In this tutorial I am using ProShow Web to assemble my hybrid eScape. ProShow Web plugin for Adobe Lightroom 4 works on Windows or Mac, and it is an easy way to get started making great hybrid photography presentations. After editing my photos […]

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Austin Advertising Campaign Recap Part 3: Adapting For Consumer Demand

After wrapping the hybrid advertising campaign for precision rifle maker Tracking Point in Austin, I sat down with Giulio Sciorio to talk about the 2 week photoshoot.  In the final segment of this three part interview, Giulio talks about how how photographers need to adapt to consumer demand.  Consumers are demanding better, more involved content from companies.  In […]

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Austin Advertising Shoot Recap Part 2: “Technology Changing Photography”

After wrapping the hybrid advertising campaign for precision rifle maker Tracking Point in Austin, I sat down with Giulio Sciorio to talk about the 2 week photoshoot.  In Part 2 of this three part interview, Giulio  talks about how camera technology is changing the way photography is made. Giulio shows how he has used the built in WiFi feature […]

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Austin Advertising Shoot Recap Part 1: “Evolution of Commercial Photography”

After wrapping the hybrid advertising campaign for precision rifle maker Tracking Point in Austin, I sat down with Giulio Sciorio to talk about the 2 week photoshoot.  In Part 1 of this three part interview, Giulio talks about how the commercial photography industry is starting to change and how he is staying ahead of the curve by […]

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On Location With Giulio Sciorio Day 6: Finding Moving Backgrounds

We are now on Day 6 of  being on location for this large hybrid advertising campaign for precision rifle maker Tracking Point in Austin, TX.  So far the sho0ting has gone very smooth and rather fast.  Utilizing these hybrid mirrorless cameras to an advantage, Giulio is able to use his Panasonic Lumix GH3 very effectively. […]

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Is Google Drive for you?

So the other day I saw a post “do you use Google drive to back up your photos”? And I was thinking, what is Google drive? No really…. What is Google drive? I’ve heard of Google Docs, but I have never heard of Google drive. So, I looked it up. Is Google Drive for you? […]

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Lightroom 4.4 Update Improves Support For Fujifilm’s X-Trans and EXR Sensors and Supports 25 New Cameras

Adobe Systems released Lightroom 4.4 which includes increased support for Fujifilm’s X-Trans and EXR sensors as well as support for 25 new cameras. The increased support for Fujifilm cameras is in response to requests for improved image processing of Fujifilm’s mirrorless cameras. The update includes a correction to the demosaic algorithms for both the X-Trans […]

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