Austin Advertising Shoot Recap Part 2: “Technology Changing Photography”

GiulioMatrixMedium2After wrapping the hybrid advertising campaign for precision rifle maker Tracking Point in Austin, I sat down with Giulio Sciorio to talk about the 2 week photoshoot.  In Part 2 of this three part interview, Giulio  talks about how camera technology is changing the way photography is made. Giulio shows how he has used the built in WiFi feature in his GH3 to send the photo to his iPhone and then e-mail it to the client for approval while on location in downtown Austin.  This is the future of photography, and the future is NOW!

Check back later this week for Part 3  where we share more content from the shoot as well as how consumer demand is driving what photographers need to be driving now. We will also be sharing some more of the behind the scenes footage I have been recording during the entire advertising campaign.  If you missed it, also check out Part 1 where we discuss how the commercial photography industry is starting to change.

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About Steve Lynch

Steve Lynch is a Commercial Photographer working out of Los Angeles. After returning to professional photography from a year long absence he has made the decision to move away from the heavy DSLR and go completely mirrorless. As a single father of two, making this transition while keeping within a reasonable budget has been one of his greatest goals. Steve has a strong background in the entertainment industry and has been educated in Television Production & Engineering as well as being a musician and an avid technology geek. He has also worked as a photojournalist and Editor of a local online entertainment magazine. You can find him and some of his professional work over at his site

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3 Responses to Austin Advertising Shoot Recap Part 2: “Technology Changing Photography”

  1. Michael Gowin May 21, 2013 at 3:40 pm #

    Nice work, guys. Let us know when the campaign launches so we can see the finished pieces.

    • Steve Lynch May 21, 2013 at 6:07 pm #

      We will do Michael. It’s a little bit of a process as the client has licensed out the use of the photos and when they decide to release them publicly we can share them. When that happens we will be sharing more. Thanks for watching!

  2. JontMediaHawaii May 22, 2013 at 2:11 pm #

    I really enjoy your site! 2 years ago I made the jump from point/shoot to the Nex 5n and love it! I am very interested in your ideas on hybrid photography. I know DSLR have multimedia capabilities, is the only difference with mirrorless size and weight?

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