After wrapping the hybrid advertising campaign for precision rifle maker Tracking Point in Austin, I sat down with Giulio Sciorio to talk about the 2 week photoshoot. In Part 2 of this three part interview, Giulio talks about how camera technology is changing the way photography is made. Giulio shows how he has used the built in WiFi feature in his GH3 to send the photo to his iPhone and then e-mail it to the client for approval while on location in downtown Austin. This is the future of photography, and the future is NOW!
Check back later this week for Part 3 where we share more content from the shoot as well as how consumer demand is driving what photographers need to be driving now. We will also be sharing some more of the behind the scenes footage I have been recording during the entire advertising campaign. If you missed it, also check out Part 1 where we discuss how the commercial photography industry is starting to change.